Experience the Beauty of Vegan Skincare & Makeup: Paraben, Gluten, and Cruelty-Free. We are committed to being transparent and honest about the ingredients we use. Remember, the "natural" label doesn't always mean better or safer. We choose ingredients based on their performance and safety records, rather than their source. All the ingredients we use are thoroughly tested and confirmed as safe for topical use by respected scientific panels and regulatory bodies.